Tikku Ashok — UX Designer
UX Designer · Germany

I make
technology
more human.

Designing mobile and web applications across automotive, smart home, and B2B SaaS — building accessible experiences that leverage AI to solve meaningful problems. Currently open to new roles.

9+
Years exp.
4
Industries
75%
HUD adoption ↑
Live project previews
LOTUS ELETRE · HUD · PRIMARY VIEW
ACTIVE
87
KM/H
A14 · 0.4 KM
Range
218 km
Battery
38%
Battery
Route progress
Simulate:
Simulate:
AUDI MMI · DASHBOARD
Navigation
Munich — 14 min
A9 · Via toll · 12.4 km
Fuel
72%
Now Playing
Experience
Ludovico Einaudi
Cabin Temp
21°
Auto climate
Speed
94 km/h
Limit 100
Dashboard Media Navigation Phone Settings
Click a widget to interact
AgriSecure Portal
Zurich Crop Insurance
Satisfaction
88%
↑ from 58%
Task Time
−40%
Faster
WCAG
AA
↑ from A
Recent Claims
Policy #CR-2024-0841 Approved
Policy #CR-2024-0792 In Review
Policy #CR-2024-0755 Filed
Simulate:
01About

Designing at the
intersection of
human & machine

I’m a UX Designer with a background spanning automotive HMI, smart home IoT, B2B SaaS, and insurance portals. I believe great design is invisible — it reduces friction, builds trust, and makes technology feel effortless. I’ve worked with cross-functional teams across the UK, Germany and China to deliver products used by millions.

My design process is research-led and iterative. I move from insight to wireframe to validated prototype with precision, always keeping the user — and the business goal — in focus.

Primary
UX / Product Design
Speciality
Automotive HMI · AR
Tools
Figma · Framer · Axure
Location
Germany · Open to relocation
04
Aboard Media · Self-employed
Co-founder & Senior Designer
Q1 2024–Current
Co-founded a design-forward media house offering UI/UX and communication design services. Designed complex, data-rich dashboards and dealer-facing tools focused on clarity and usability.
03
Lotus Tech Innovation Centre
Senior UX Designer
Q2–Q4 2023 · 9 months
Led HUD redesign for Lotus Eletre electric SUV. Achieved 75% feature adoption and 4 distraction events/hr reduction through AR navigation and dynamic information prioritisation.
02
Deutsche Telekom
UX Designer
Q2–Q3 2020 · 7 months
Designed WhatsApp-integrated smart speaker features for Magenta SmartHome — alarm detection with remote notifications and personalised news delivery — boosting user retention through cross-platform integration.
01
Audi / Automotive
UX Designer · MMI Dashboard
Designed the MMI dashboard widget system for Audi’s in-vehicle infotainment platform — focusing on customisability, accessibility, and cognitive load reduction across four widget categories.
02Featured Work
LOTUS ELETRE
87
KM / H
Automotive UX · AR
UX Innovations in Electric SUV HUDs
Elevating driver experience with intuitive Head-Up Display enhancements for the Lotus Eletre — AR navigation, dynamic info prioritisation, proactive safety.
Lotus Tech AR / HMI 9 months
You’ve been added to a House Alarm by Maria M.
🚨 Smoke alarm triggered — recording ready
B2C Product · Mobile
Connected Living with Seamless Alerts & News
Extending smart speaker reach through WhatsApp — alarm detection with remote notifications and personalised news delivery for Deutsche Telekom.
Deutsche Telekom WhatsApp 7 months
Navigation
Munich — 14 min
Fuel
72%
Now Playing
Experience
Cabin Temp
21°
Speed
94 km/h
Automotive UX · Design System
Elevating Vehicle Dashboard UX
Crafting a seamless and intuitive multimedia experience for the Audi MMI — a customisable widget dashboard system for luxury in-vehicle infotainment.
Audi Design System HMI
AgriSecure · Zurich
WCAG AA ✓
Satisfaction
88%
↑ from 58%
Task time
−40%
Faster completion
Page load
−50%
Performance
Claim status
Approved In Review Filed
B2B SaaS · Design System
Fields of Innovation: Revamping the Crop Insurance Portal
Migrating the AgriSecure legacy portal to a modern UI framework for Zurich Crop Insurance — improving accessibility to WCAG AA, cutting task time by 40%, and lifting satisfaction from 58% to 88%.
Zurich Insurance WCAG AA Design System 1 year
03Capabilities

What I bring
to the table

User Research & Strategy
From structured interviews and task analysis to KANO modelling and competitive benchmarking — I build the evidence base that keeps design decisions defensible.
Interaction & Systems Design
Complex flows, multi-surface design systems, AR constraints, automotive HMI standards — I design for context, not just screens. Figma, Framer, Axure.
Accessibility & Inclusion
Internationalisation, language localisation, cognitive accessibility, and cultural sensitivity baked in from the start — not added at the end. Global reach, local feel.
Cross-Functional Leadership
I’ve embedded with engineering, product, and QA teams across the UK and China — translating design intent into shipped product with precision and without friction.

Let’s work
together.

I’m currently open to new UX roles — particularly in automotive, mobility, or B2C product. Based in Germany, open to hybrid or relocation for the right opportunity.